Just how important is social media marketing? It is a uniquely useful way for businesses to connect directly with customers and promote their goods and services. Almost every business can benefit from a social media presence — although exactly what that looks like will vary from brand to brand. Without a social media presence, businesses miss out on engaging with their customer base, gathering valuable buyer insights, and driving traffic to their website.
With more than 92 percent of American companies using social media as part of their marketing strategy, those without a solid social plan might be losing some of the market to their competitors. To become the “big dogs” of their industry, businesses connect with their buyers on social media with relevant posts, content, engagement, and links to lead potential customers along their buying journey. advancreative can help you understand social media marketing in the scope of your industry and how these platforms can serve your brand.