Pretty much everyone consumes online video content.

Whether you create videos that highlight your company’s expertise, focus on your products and services, or introduce your key staff members to your audience, putting your brand out there on social media is a great way to drum up business.

Most consumers… around 96 percent… have watched videos to learn about a product or service before making a purchase.

That’s a big share of your target market.

Professionally shot video needn’t break the bank. Shooting a series of videos at once can cut down on the per-video cost, and they can be saved and spread out over the course of several weeks to keep customers engaged and keep your brand top of mind.

It’s all about making a genuine connection with the viewer, answering questions, and maintaining your position as an expert in the field.