How We Increased Danroc’s Leads By 130%

Shopify SEO Case Study

0%
Average Inquiries
(Before to after site launch)
0%
Keywords in the Top 3 Spots of Google
(Mar 2024 to Nov 2024)
0%
Organic Users
(Feb 24 to last 29 days 10/26-11/23)

How Danroc Transformed Their Digital Presence in 8 Months

Danroc approached us looking to improve their SEO presence, update the look of their website, and improve user experience. After reviewing their website, we could see the potential and mapped out how we could reach that potential.

We knew our SEO efforts, even with the restrictions of their website platform, would get Danroc a very good improvement but a new website paired with SEO would be transformative. Our SEO and Web Design team worked together to create a website structure that would drastically increase SEO ceiling and make a better experience for users.

Services Used

SEO
Web Design

Industries

Manufacturing

Website

danroc.com

Find out if you can get this kind of growth.

The Strategy Behind the Results

Our optimizations gave an initial boost in rankings that got the ball rolling.

Cleaning up any problematic areas within a website reduces risk of poor user experience and non functioning elements of the site. 

Backlinking supports the efforts of optimizations by providing credibility to specific pages and the site as a whole.

The website design process included crafting a modern layout, organizing navigation for simplicity, ensuring mobile compatibility, and integrating streamlined content. Additionally, a professional product photo shoot was conducted to enhance e-commerce integration by showcasing products in their best light, delivering a seamless and engaging user experience.

The development process are the technical steps to taking the web design we developed and moving that into Shopify and creating the functionality.

By expanding the number of pages the site has along with the starting point having such little copy, content creation was a big part of the process to make sure every page has what it needs to succeed and to have the language that best represents Danroc.

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What the Client Has to Say…

“Advan Creative are absolute pros. Before they took over our SEO and web hosting, we struggled with companies that overpromised and underdelivered. With Advan, we saw results immediately, and our rankings and website submissions have only improved over time. They understand B2B marketing and do exactly what they say they will do.”

— Chris Jeffers, Owner, Danroc

SEO Results

On Their Old Site

On a limited platform, we were restricted how much we could change on the site and after 1 week we increased Danroc’s top 3 keywords by 80%.

Post Site Launch

With the full capabilities of Shopify and a website structure that supports SEO, we took the success we already had and it exploded from there. The number of keywords in the top 3 positions increased from right before the new site launched by 28%, keywords in the top 10 positions increased by 38%, and their rankings are consistently increasing. Organic clicks increased by 30% immediately following the new site launch.

Web Design With SEO Results

Where SEO Meets Web Design

Most website redesigns and platform changes devastate their SEO presence but with our experience we developed a method to tie SEO and Web Design together, to greatly reduce the risk of an SEO drop and in some cases, like Danroc, a very quick recovery and rise in rankings very soon after.

Danroc’s Website Transformation is Driving Results

Engagement Rate

Danroc’s SEO improvements boosted engagement from 35% to 46% for total traffic and 64% to 71% for organic traffic, while web design updates took engagement from 49% to 81% overall and 68% to 86% for organic visitors. A seamless blend of strategy and design keeps users engaged and coming back!