How Glass Block Supply Surpassed Expectations and Competitors
When Glass Block Supply first approached us, they had a minimal online presence and wanted to explore their full potential. Their primary goals were to improve the speed and performance of their e-commerce website and streamline their shipping process.
We addressed these challenges with focused optimization, leading to remarkable results. Glass Block Supply achieved the number one ranking, surpassing even Home Depot. Initially working with a modest budget, they soon recognized the potential of our efforts when their abandoned cart rate significantly decreased. With growing confidence in our ability to deliver results, they increased their investment and saw further improvements.
Find out if you can get this kind of growth.
The Strategy Behind the Results
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What the Client Has to Say…
“Working with advancreative has been a game-changer for GBA Architectural Products. Their creativity and strategic approach have elevated our marketing to new heights. The team is not only innovative but also highly professional and dedicated to delivering results. They consistently go above and beyond, and we couldn’t be happier with the partnership. Advancreative truly feels like an extension of our own team, driving growth and making our vision a reality.”
— Steve Boesch, Vice President, GBA Architectural Products
SEO Results
Powering Significant Growth in Glass Block Supply’s Keyword Rankings
From November 2021 to July 2024, we at AdvanCreative helped Glass Block Supply achieve substantial growth in their keyword rankings, as shown by SEMrush US data. Starting with 562 total keywords in November 2021, we successfully increased their rankings to 2,458 by July 2024. This 337% growth reflects the strength and impact of our SEO strategies over the course of the engagement. With an average increase of 59 keywords per month, we’ve consistently boosted Glass Block Supply’s online visibility and search engine performance.
The Link Between Rankings and Clicks
The significant rise in clicks and impressions reflects improvements in both rankings of existing keywords and rankings for new keywords. It’s important to note the difference between these metrics: the higher growth in clicks compared to impressions indicates a direct correlation with improved rankings.
For those unfamiliar with impressions and clicks:
• An impression occurs when your link appears in search results on Google and a user saw it.
• A click happens when a user selects your link from those results.
• As your site ranks higher in Google search, particularly when it reaches the first page (top 10 results), impressions see a notable increase. However, clicks tend to spike dramatically once you enter the top 3 positions.
GBS Sees Explosive Growth in Organic Traffic
GBS has experienced substantial growth in organic traffic, with an increase in users, sessions, and engaged sessions by over 4 times. This surge indicates that significantly more people searching for glass block-related products are now finding GBS through organic search, reflecting a strong boost in visibility and engagement from search engines.
