I hear this constantly: marketing celebrates traffic numbers while sales complain about unqualified leads. Poor marketing sales alignment wastes resources when websites fail to bridge this critical gap between departments.

Marketing drives impressive traffic volumes, but the website doesn’t qualify visitors properly.

Sales receives leads without context about the prospect’s interests or readiness.

Neither team gets what they need, creating frustration and finger-pointing instead of collaboration.

• Wasted Marketing Budget: Traffic that doesn’t convert wastes ad spend and content investment.
• Sales Frustration: Reps waste time on unqualified prospects instead of closing deals.
• Department Tension: Blame and finger-pointing replace collaboration and shared goals.

• Lead forms capture basic contact info, but miss buying signals
• The sales team asks, “Where did this lead come from?” regularly
• No scoring system to prioritize hot prospects

• Lead Intelligence: Capture prospect behavior data that helps sales understand visitor interests and readiness.
• Unified Messaging: Create consistent content that speaks to both marketing goals and sales conversations.

Contact advancreative for website solutions that unite your teams.