How We Increased Treetops Resort Top 3 Keywords By 93% After a Website Redesign

Hospitality SEO & Web Design Case Study

Top 3 Keywords
(Before to after site launch – Feb 25)

Organic Clicks
(Jan 2025 to Jan 2024 Comparison)

Engagement Rate
(2024 to 2023 Comparison)

How We Achieved Continuous SEO Growth With Treetops Resort

Treetops Resort approached us looking a marketing agency that they could trust. Their past experience left them feeling stagnant and they wanted to see how much they could grow in all areas. We started SEO for Treetops in May 2023 and the web design process started after that.

We launched the new website design in Dec 2023 and pretty quickly we saw an increase in rankings that within the next year would soar with record highs in rankings and organic traffic in December 2024 and January 2025.

Services Used

SEO
Web Design

Industries

Hospitality
Tourism

Website

treetops.com

Find out if you can get this kind of growth.

The Strategy Behind the Results

Page Optimizations

This is a big endeavor to clean up the site to better focus each page on the appropriate keywords.

Technical Fixes

With a site as big as Treetops, it’s easy for technical issues to pop up and get lost. This is a staple for maintaining a healthy site.

Backlinking

To support the pages that we’re focused on, backlinking is vital.

Web Design

The website design for Treetops Resort features a modern, inviting layout that reflects the resort’s natural beauty. Streamlined navigation and mobile optimization make it easy for guests to explore lodging, golf, dining, and seasonal activities. A professional photo shoot enhances the site with immersive visuals that inspire bookings.

Web Development

The development process involved translating the custom web design into a fully functional, responsive website. We built out the structure to support dynamic content, integrated booking tools, and ensured seamless performance across all devices. Every detail—from navigation flow to interactive features—was developed to deliver a smooth and engaging user experience for future guests exploring all that Treetops Resort has to offer.

Content Creation

Treetops needed a refined, engaging voice to match the elevated look and feel of the new website—one that captured the resort’s personality while guiding guests seamlessly through every page.

”

What the Client Has to Say…

“I appreciate what your team has done for us.”

— Barry Owens, General Manager, Treetops

SEO Results

Leveling Up Treetops’ SEO

Since we started in May 2023 to February 2025 total keywords have increased by 267%, keywords in the 4-10 range increased by 152%, and keywords in the top 3 positions increased by 140%.

Comparing our first month working with Treetops organic traffic to January 2025 sessions and users have increased by 106% and engaged sessions have increased by 170%.

What Does Organic Clicks and Engagement Rate Mean?

Organic clicks happen when someone visits your site by clicking a non-ad search result (not labeled “Sponsored”). These clicks reflect strong SEO—better rankings usually mean more clicks.

Engagement rate shows how many visitors interact with your site, like clicking or scrolling. It’s the opposite of bounce rate, which is when users leave without doing anything. For example, with 1,000 visits and a 62% engagement rate, 620 users interacted. If that rate rises to 90%, 900 people engage—giving you more chances to turn visits into leads.

SEO Success Starts with Smart Web Design

Website redesigns often tank search rankings—but not when SEO is part of the plan from the start. For Treetops Resort, we built a seamless bridge between design and SEO, preserving their online visibility while enhancing user experience. The result? A stunning new site and a smooth transition with rankings intact—and climbing.

Treetops Resort Organic Traffic Soars

Treetops Resort Organic Growth Snapshot

Current Period vs Previous Period

Current Period vs Same Period Last Year

Treetops Resort, in a fantastic recent 28-day stretch, saw an increase of 144% in clicks, with a 26% increase in impressions over the previous period. Clicks have also more than doubled year-over-year, thanks in large part to the launch of the new website. The seamless blend of smart SEO strategy and inviting design continues to draw attention, build momentum, and keep users coming back for more.