How We Increased Treetops Resort Top 3 Keywords By 93% After a Website Redesign

Hospitality SEO & Web Design Case Study

0%
Top 3 Keywords
(Before to after site launch – Feb 25)
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Organic Clicks
(Jan 2025 to Jan 2024 Comparison)
0%
Engagement Rate
(2024 to 2023 Comparison)

How We Achieved Continuous SEO Growth With Treetops Resort

Treetops Resort approached us looking a marketing agency that they could trust. Their past experience left them feeling stagnant and they wanted to see how much they could grow in all areas. We started SEO for Treetops in May 2023 and the web design process started after that.

We launched the new website design in Dec 2023 and pretty quickly we saw an increase in rankings that within the next year would soar with record highs in rankings and organic traffic in December 2024 and January 2025.

Services Used

SEO
Web Design

Industries

Hospitality
Tourism

Website

treetops.com

Find out if you can get this kind of growth.

The Strategy Behind the Results

This is a big endeavor to clean up the site to better focus each page on the appropriate keywords.

With a site as big as Treetops, it’s easy for technical issues to pop up and get lost. This is a staple for maintaining a healthy site.

To support the pages that we’re focused on, backlinking is vital.

Treetops was looking for an elevated voice to pair with the elevated look of the site.

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What the Client Has to Say…

“Testimonial from Treetops Resort”

— Name, Position, Treetops

SEO Results

Leveling Up Treetops’ SEO

Since we started in May 2023 to February 2025 total keywords have increased by 267%, keywords in the 4-10 range increased by 152%, and keywords in the top 3 positions increased by 140%.

Comparing our first month working with Treetops organic traffic to January 2025 sessions and users have increased by 106% and engaged sessions have increased by 170%.

Web Design With SEO Results

Where SEO Meets Web Design

Most website redesigns and platform changes devastate their SEO presence but with our experience we developed a method to tie SEO and Web Design together, to greatly reduce the risk of an SEO drop and in some cases, like Danroc, a very quick recovery and rise in rankings very soon after.

Danroc’s Website Transformation is Driving Results

Engagement Rate

Danroc’s SEO improvements boosted engagement from 35% to 46% for total traffic and 64% to 71% for organic traffic, while web design updates took engagement from 49% to 81% overall and 68% to 86% for organic visitors. A seamless blend of strategy and design keeps users engaged and coming back!